Alessandra Rich | The American Embrace with Italian Flare

Purveyor of Modernity in Fanatical Womenswear Fashion

Content Editor: Alice On

After Alessandra Rich created her own highly acclaimed wedding dress, her self-titled label propelled the Italian born, London-based designer into fruition in 2010. As a self-taught designer, Rich originally saw an opportunity in the womenswear market due to a shortage of classic eveningwear that upheld ease and practicality. Fast-forward to today, her memorable curations spurred on by her desire to carve out this niche, have adorn stars such as Bella Hadid, Alexa Chung, Kendall Jenner, & Penelope Cruz. Most notably, in mid-May of ‘19 Kate Middleton wore Rich’s navy bespoke mid-length polka-dot dress, which quickly sold out after it’s showcase on the Duchess.

A sure-fire cult favourite, this eponymous brand has racked up a following of inspired fans. Rich’s penchant for extraordinary, ready-to-wear haute couture and luxurious fashion is elevated with her playfully innovative approach. Throughout her AW19 ready-to-wear collection, from Rich’s crystal heart-shaped drop earrings to the deliciously pink polka-dot satin dress, these styles surge serotonin bursts to new levels of imagining dressing. Dubbing her collection as ‘Dressing for Pleasure’, euphoria is well past its threshold and has maximized our love affair with vintage nostalgia. The collection also lends itself to wearability through the ultra-favoured hi-low approach to fashionable dressing. Party perfection, from an array of thigh skimming minis to streamlined long-dresses, styles can veer from conservative to ultra-seduction.

With such gestures to Eighties conspicuous consumption, there is a regard to sartorial Americana. Contemporary fashion is highly responsive to cultural shifts, a signifier for the upper domains of societal stratification during this time, Rich propels ostentatious dressing into streamlined modernity while simultaneously noting homage to this decade through exaggerated puffed sleeves, ruffled shirting, ethereal volant tulle, and crystal embellishment. Furthermore, Alessandra celebrates high-octane dressing with contemporary touches. No shortage to strength in its details, the ladylike prim such as sweetheart necklines and polka-dot print is echoed with embellished chokers and in her AW19 collection.

Our Takeaways

Celebrating the weekend or a much deserved TGIF night out? The perfect finishing touch to amp a killer evening blazer and denim combo is a pair of clip-on earrings. Styling up? Clip the earring on to embellish the blazer for our editor’s approved way to accessorize. 

Houndstooth dressing is synonymous with fall. Rich interprets this pattern through the favored skirt-suit in yellow and black checks. We love to pair this look with a mule or a white boot for freshness and works perfectly as separates. More is more is certainly an understatement for our love of 80s fashion. 

With whimsical innocence & amplified vintage retro dresses, this AW19 ready-to-wear collection evokes a sense of unapologetic femininity; and needless to say, Alessandra Rich is our resort to embrace this era of modern dressing. 


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